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Staying Ahead Of The Competition: How Small Insurers Can Grow 

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Staying Ahead Of The Competition: How Small Insurers Can Grow 

While smaller insurance companies may be somewhat intimidated by their larger competitors, they actually have some advantages over the bigger fish. The key is identifying and maximizing those advantages efficiently.

 

Importance of Adopting New Technologies

The speed at which markets are evolving is setting a new precedent for the smaller insurance companies: keep up or prepare to go under. The companies that are keeping up are using insurance software on an increasing basis, including insurance underwriting software. However, it is possible to do more than just keep up. By utilizing the technology now available to small insurers to maximum potential, it is entirely possible to move ahead of the competition and grow.

 

For instance, underwriting can now be processed using a system that is always up-to-date across multiple states and streamlines the gathering of necessary information for fast and accurate processing that eliminates the frustration that was once the norm. Endorsements, cancellations, renewals and other processes such as audits can be efficiently managed through insurance underwriting software, and the resulting documents through these systems are prepared with current and correct legal verbiage with a professional appearance that rivals those of the larger insurance companies.

 

Another area in which small insurers can exceed their competitors is in document storage and retrieval. While scanning and storing paper documents for printing or sharing was once the cutting edge, innovative companies are shifting to the cloud. Cloud-based software serves to connect all aspects of the company with the resources needed to get the job done. For instance, a client’s change of address can easily be corrected on all documents in the database with only one instance of data entry.

 

Developing Staff and Communicating

Finally, the importance of staff development cannot be overstated. Just because you have the right technologies, does not mean your success is guaranteed. Along with the proper software and equipment, your staff also needs to be properly trained to handle all of their job responsivities as well as being able to be problem solvers. Developing problem solving skills will help them think outside of the box, when the come across new problems.

 

Additionally, employees from the finance to underwriting to claims processing need to always be in the loop as the company continues to change and grow. Multiple lines of communication need to remain open in order to resolve issues and keep morale high. When employees believe that they work for the best company, then they really do work for the best company.

Jim Leftwich

<p>Jim Leftwich has more than 30 years of leadership experience in risk management and insurance. In 2010, he founded CHSI Technologies, which offers SaaS enterprise management software for small insurance operations and government risk pools.</p>