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What is Omnichannel

What Is Omnichannel and How Does it Affect Insurers?

The omnichannel trend is affecting every industry. The term is often used to refer to omnichannel marketing, which places the customer at the center of a multi-pathway communications network. In omnichannel marketing, companies create an integrated experience with touchpoints selected to serve a particular purpose. The result is a personalized customer relationship with a consistent…

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Small and Mid-sized Companies Prioritize Cloud-based Reporting, Dashboards

Small and mid-sized organizations prioritize a similar range of business intelligence (BI) activities as do their larger counterparts, according to a recent study conducted by Dresner Advisory Services, a research and advisory firm. The 2019 Small and Mid-Sized Enterprise Business Intelligence Market Study, part of its Wisdom of Crowds® series of research on the small…

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