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What is Omnichannel

What Is Omnichannel and How Does it Affect Insurers?

The omnichannel trend is affecting every industry. The term is often used to refer to omnichannel marketing, which places the customer at the center of a multi-pathway communications network. In omnichannel marketing, companies create an integrated experience with touchpoints selected to serve a particular purpose. The result is a personalized customer relationship with a consistent…

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