omnichannel

Moving from Descriptive to Prescriptive Analytics

Moving from Descriptive to Prescriptive Analytics

In its 2018 study, From Bottom Line to Front Line, Accenture identified a growing trend among CFOs and other senior finance leaders. The study, which interviewed nearly 750 key finance leaders, determined that some 53% of CFOs believe that their teams are not keeping up with today’s increasing needs to gather, analyze, and interpret data….

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What is Omnichannel

What Is Omnichannel and How Does it Affect Insurers?

The omnichannel trend is affecting every industry. The term is often used to refer to omnichannel marketing, which places the customer at the center of a multi-pathway communications network. In omnichannel marketing, companies create an integrated experience with touchpoints selected to serve a particular purpose. The result is a personalized customer relationship with a consistent…

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