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What is Omnichannel

What Is Omnichannel and How Does it Affect Insurers?

The omnichannel trend is affecting every industry. The term is often used to refer to omnichannel marketing, which places the customer at the center of a multi-pathway communications network. In omnichannel marketing, companies create an integrated experience with touchpoints selected to serve a particular purpose. The result is a personalized customer relationship with a consistent…

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5 Ways Insurers Can Harness Social Media

5 Ways Insurers Can Harness Social Media

Social media platforms have allowed players across all industries to connect with consumers on a more personal level. The impact of social media on fashion, beauty, and wellness brands has been undeniable. It’s time for insurance providers to tap into the power of social media to expand their businesses and increase their profits. From engagement…

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