Security concerns are only one of the reasons why small and mid-size insurance organizations are moving away from email. Affordable, secure, collaborative systems also increase efficiency across all operations by improving message delivery and response times, encouraging real-time feedback and delivering essential pieces of information within a secure environment.
Studies indicate that email communication is ineffective when it comes to delivering urgent messages and transmitting new information. Collaboration tools, however, ensure that the sender’s message is received by the right person, in real-time, and that it is responded to, in real-time, with the most current information.
Unlike email, collaboration tools facilitate an exchange of information across silos. Agents can manage claims, view policy changes, update billing information and create quotes without having to exit a communication platform. This is especially important for small agencies and organizations that rely on nurturing positive customer relationships.
Group efforts are frequently hindered by email’s slow pace. Studies have also shown that email-only collaborations can lead to missed connections, lopsided workloads and ineffective professional relationships. On the other hand, collaborative tools provide team members with a platform that fosters positive professional relationships by allowing collaborators the opportunity to take in non-verbal cues and to respond immediately to feedback.
Without having to navigate long threads, untangle confusing replies, or copy essential team members, collaborative tools ensure efficient communication and positive working relationships across geographies and specialties.
Email was originally embraced by organizations because of its low cost. However, the costs of managing and supporting email have greatly increased due to its overwhelming use and an increased need for security. In terms of wasted time and productivity, as well as potential security breaches and phishing attacks, email is no longer a cost-effective form of communication.
While risk management software solutions ensure that in-platform communications comply with regulatory standards, it is only one portion of a complete software package that integrates information and facilitates collaboration. The end product is not simply an insurance management system, but a collaborative system.